It consists of four foam pieces (two triangle pillows, one seat cushion, and one base) and currently comes in 18 colors.įor families doing both school and life at home during the pandemic, the Nugget-which can be rearranged into slipsides, forts, or just a regular-looking couch-has become a ticket to a creative, customizable (and padded) new world. Named Nugget, the couch has become a social phenomenon that bridges divides between play and home life, toy and furniture, spawning an entire market of knockoff designs in the process.īut more than that, Baron-alongside co-founders Ryan Cocca and Hannah Fussell-seems to have built an equitable, conscientious company, one that may be the new face of North Carolina furniture manufacturing. The couch, which retails for $229, has attracted a devoted following and a hype that, ticking up over the years, nearly reached a fever pitch during the Great Indoor Year that was 2020. Politely sipping my beer, I remember thinking: “No way this is gonna be a thing.”
He handed over his phone with pictures that showed a construction of mod, colorful cushions, like something you’d see in an airport lounge. Over the din of Durham’s Surf Club bar, Baron explained that he’d spent the last few years designing a modular children’s couch.
One evening in the summer of 2018, I ran into the entrepreneur David Baron, whom I vaguely knew from undergraduate days at UNC-Chapel Hill.
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